GDPR – what do you need to know?

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statistic-1820320_1280The forthcoming changes to Data Protection are important whether you are a business or a charity, and especially important if fundraising is one of your priorities.

GDPR (General Data Protection Regulations) will take effect from May 2018 and while this is a year away it is important for groups to consider how it will affect their working practices regarding personal data, fundraising and direct marketing.

One of the main questions is whether charities will adopt the ‘opt-in’ or ‘opt-out’ option when collecting data and contacting supporters. ¬†Many larger charities are adopting the ‘opt-in’ approach across all communications as there can be no ambiguity. ¬†However, this will not suit all groups and there are legal conditions where you can send direct marketing to an individual without consent due to what is called ‘legitimate interest’.

For further information on this, the Institute of Fundraising have produced an essential guide for fundraising organisations

 

 

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