How a mobile app can help charities engage better with their audience

 

We now spend significantly more time getting online using our phone and tablets than we do on a traditional desktop or laptop computer. What many people don’t realise is that 90% of the time we spend on our mobile phone is spent using apps.

This rise in mobile-phone usage means that smartphone apps have become a key marketing tool for all types of companies and more and more charities are using apps as a key focus to boost engagement with their supporters.

Local charity and CVA member, Deafness Support Network recently launched their mobile app with the help of CVA SkillShare Partner Martin Haley at Eazi Apps. Gill Reeder, Executive Director had this to say:

“DSN had always wanted to have an app but until now the price had always been prohibitive to us.  Martin worked tirelessly and created an app that is easy to use, navigate around but most importantly is a very useful information tool for our service users, family members and friends of DSN.  The App also helps promote DSN as a charity.”

The key reason for the mobile app was to engage with their audience. They can now send push notifications to all their users that pop up on their phones, making them more highly read than an email or a social media post. They can inform of special events, encourage usage in the app, or just report news stories which users can read from the palm of their hand.

The app really builds the brand for the charity because phones are so personal, and we carry them around in our pockets. The DSN app is always accessible which means users don’t have to find information through a website, making it very easy to contact the charity with a few taps and swipes on the app.

While a mobile app can be incredibly powerful, their success relies on their how much they are used. If you are thinking of developing an app for your own charity or voluntary group, remember to think about your beneficiaries and what is relevant to them – don’t overcomplicate but build an app around a number of core features and functionality.

Do make sure content is refreshed and you engage with your audience regularly, sending timely and relevant push messages – that way it will really take off.

If your charity is interested in a mobile app, then you can contact local app developer and SkillShare partner Martin Haley at Eazi Apps.  You can reach Martin on 01244 794142, or via email martin@eazi-apps.co.uk